Basics SEO Interview Questions and Answers

1). What is SEO ?

Ans:- Search Engine Optimization is a Technique to improve visibility of webpages in Serps with organic way. SEO also increase the amount of visitors to a website by obtaining a high-ranking placement.

Two Phases in SEO:-

a. On Page Optimization
b. Off Page Optimization


2). What do you mean by Backlink?

Ans:- The incoming links to your website or webpage is referred as Backlink.


3). What is a keyword?

Ans:- Keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question.


4). What is On Page Optimization?

Ans:- On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.

5). What is Off Page Optimization?

Ans:- Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.

6). How will you increase the Pagerank of a page?

Ans:- By building more backlinks from authority sites and high page rank webpages.

7). What do you mean by anchor text?

Ans:- Click-able text written on an hyperlink is known as Anchor Text.

8). What is 301 redirect?

Ans:- It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.


9). Which is the most important area to include your keywords?

Ans:- Page title and Body text are the most important areas where we can include keywords for the SEO purpose.


10). What is webmaster tool ?

Ans:- Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.


11). What is robots.txt?

Ans:- Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

12). What is a landing page?

Ans:- A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.


13). Who is Matt Cutts?

Ans:- He is the head of web spam team at Google.

14). Do you use separate SEO strategies for Google,Yahoo and Bing?

Ans:- Yes I use separate strategies for Google,Yahoo and other search engines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.

15). What is LSI?

Ans:- LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

16). What is Page Rank?

Ans:- This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.

17). What is Cross Linking?

Ans:- Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

18). What is Googlebot?

Ans:- Googlebot is a kind of software used by the Google as a search bot to index a webpage. This software collects the information from every webpage by doing the crawling, caching and then indexing of a webpage.

19). What is Google Sandbox?

Ans:- This is the place where the fresh and less authoritative sites were kept for a certain time period, till their establishment in the search results. This may happens due to the building of so many links within a short time span.

20). How will you increase the Pagerank of a page?

Ans:- To increase the page rank of your webpage, you must build more backlinks from high page rank websites and authority sites.